Inconsistent Business Listings: 40 Directories, 3 Phone Numbers, 0 Rankings
Your business has one address. The internet has four versions of it. Two carry the old suite number. One has the phone…
SEO Articles
6 Canonical Tag Mistakes That Quietly Remove Your Pages From Google
Search Console says 14,000 of your pages are “Duplicate, Google chose different canonical than user”. You set a canonical on every one…
Keyword Cannibalization: How to Find the Two Pages Fighting Each Other
You published a second article on the topic last month, and your ranking has not moved. Not up. Not down. Position 8…
Shopify Duplicate Content: Collection Filters Make Pages You Never Built
Search Console says your store has 41,000 pages. You have 800 products and about forty collections. Nobody sat in a meeting and…
In-House SEO vs Agency: The $65k Salary vs the $36k Retainer
Every in-house SEO vs agency comparison starts the same way. The spreadsheet says $65,000 against $36,000 and the decision looks obvious. Both…
Link Building Cost: What a $350 Link Buys That a $50 One Does Not
Two quotes land the same week. One offers links at $50. The other wants $350 for the same thing. The link building…
Crawl Budget Optimization: The 4 Things Googlebot Is Wasting Yours On
You published 40 pages last quarter. Google indexed 9 of them. Search Console says the rest are “Discovered, currently not indexed”, which…
Indexed But Not Ranking? 7 Reasons Google Crawled Your Page and Ignored It
Search Console says the page is indexed. You search for the term and it is nowhere. Not page two. Not page five.…
Technical SEO vs On-Page SEO: Which to Fix First on a Site Under 500 Pages
A client sent me a 60 page technical audit and asked which item to start with. Their site had 240 pages, no…
SEO Audit Cost: What a $500 Audit Misses That a $5,000 One Finds
I once read two audits of the same website, commissioned three weeks apart. The $500 one ran to 94 pages. The $4,800…
How Much Does SEO Cost in 2026? Why Quotes Range From $800 to $8,000
Three agencies. One brief. Quotes of $850, $3,200 and $7,900 a month. Same website, same goals, same 40 minute call. If you…
How to Get Recommended by ChatGPT and Claude: 7 Proven Steps That Work
Someone just asked ChatGPT to recommend a business like yours. It named three companies. You were not one of them. That happens…