White label SEO services that survive the client asking a hard question
Delivery is rarely what breaks a reseller relationship. What breaks it is the three days between a client asking something technical and anybody being able to answer. We agree the communication protocol before the first deliverable.
Your brand on everything, a fixed scope so your margin holds, and a named person your team can reach without going through a queue.
What are white label SEO services?
White label SEO services are SEO delivered by us and sold by you under your own brand. Your agency owns the client relationship, the contract and the pricing. We do the audits, the technical work, the content and the reporting, in your templates, with your logo, and without ever appearing to the client unless you want us to.
This page is for agencies and consultancies buying capacity. If you are a business looking for SEO for yourself, the SEO services page is the one you want, and if budget is the constraint, affordable SEO deals with that honestly.
White label fails on communication, not on delivery
Most providers can produce a competent audit. The relationships that collapse rarely collapse over the work itself. They collapse the first time a client asks something specific and the answer has to travel.
The client asks why organic traffic dropped in March. Your account manager does not know, because they did not do the work. The question goes to the provider, who is working through a queue. Two days later an answer comes back, slightly generic, and your account manager relays it without being able to handle the follow-up. The client concludes that nobody is really in charge of their account, and they are not entirely wrong.
What we agree before anything starts: which questions your team answers directly, which come to us, what the response time is, and whether we join client calls as your team when something technical needs explaining live. Most partnerships never have this conversation and then discover the gap in front of a client.
The practical fix is a named specialist rather than a ticket queue, and a standing option for us to attend calls under your brand. Agencies are often nervous about that, which is understandable, and the alternative is your account manager defending work they did not do and cannot explain.
Your margin depends on the scope being fixed
The second thing that breaks these arrangements is money, and it usually breaks in the same way. You sell a monthly retainer at a fixed price. The provider offers an open-ended service. The client asks for more, your team says yes because they want to keep the client happy, and the extra work lands on a provider who now has a reason to slow down or cut corners.
So we quote by defined deliverables rather than by unlimited access, and we would rather you resold something specific with a healthy margin than something vague with a shrinking one. If a client wants more, that is an upsell you can price, which is better for everyone including the client.
Wholesale pricing
You see our rate, you set yours. We do not publish a recommended retail price or interfere with what you charge, because your market and your positioning are not ours.
Deliverables, not hours
Each engagement lists what gets produced in the period. That is what protects your margin and what lets you explain the service to a client without hedging.
A non-solicitation agreement
We sign one as standard. Your clients are yours, permanently, and we will not approach them during the relationship or after it ends.
How the partnership actually runs
Agree the protocol
Who answers what, response times, whether we join client calls, and how escalation works when something goes wrong. Written down before the first client, because that is when it is easy to agree.
Take on the templates
Your reporting format, your tone, your logo. We work inside your documents rather than sending ours for you to rebrand, which is where most of the hidden cost of white label sits.
Deliver on a fixed cycle
Scoped deliverables on a predictable schedule so your account team knows what they will have and when, and can tell a client without asking us first.
Brief your team, not just the client
A short internal summary alongside the client report, explaining what was done and why in enough detail for your account manager to defend it confidently.
That last step is the one providers skip and the one that decides whether your team looks competent. A client-facing report tells the client what happened. Your account manager needs the version that lets them answer the next three questions.
What our white label SEO services include
Technical audits
Crawl, index and Core Web Vitals analysis delivered as a ranked fix queue with effort estimates, in your template, ready to hand over or to action.
Implementation
Where you want the fixes done rather than documented. We work in the client environment under your access, or hand specifications to your developers.
Content production
Briefs, commercial page copy and articles written to your standards, with the research behind each piece included so your team can discuss it.
Link acquisition
Outreach conducted without our name on it, with every placement disclosed to you so you always know what your client has actually bought.
Reporting in your format
Your template, your commentary style, delivered on your schedule. Written to be sent to a client without editing, not as a data export you have to translate.
Attendance on calls
Optional, and available when a client wants the technical detail live. We attend as part of your team, with your email address, and we brief you beforehand.
Internal briefings
The version of the report written for your account manager rather than for the client, so they can answer follow-up questions without a relay.
Pitch support
Audits and scoped proposals for prospects you are pitching, so you can win the work before committing to the cost of delivering it.
Confidentiality
An NDA and non-solicitation as standard, no case studies naming your clients, and no mention of the partnership anywhere without your written agreement.
When white label is the wrong model for you
SEO is your core offering
If SEO is what your agency is known for, outsourcing the thing you are hired for is fragile. Hire, and use a partner for overflow rather than for the whole discipline.
You want to mark up without managing
White label still requires account management, expectation setting and someone on your side who understands the work. It reduces delivery cost, not involvement.
Your margin is already thin
If the client price barely clears our cost, the arrangement will fail under the first request for extra work. Better to reprice the client or decline the account.
One client is most of your revenue
Concentrating a large account with an outside provider is a real business risk. Worth being deliberate about rather than discovering during a difficult month.
White label alongside the rest
SEO Services
The direct version of the same work, for businesses buying it for themselves rather than reselling it.
Explore SEO services →SEO Audit
The most common white label starting point, and the easiest deliverable to resell because it stands alone.
Explore SEO audit →Technical SEO
The work most agencies outsource first, because it needs specialists they cannot keep busy full time.
Explore technical SEO →SEO Content Writing
Volume content production under your brand, briefed properly rather than produced to a word count.
Explore content writing →Link Building
Outreach with every placement disclosed, so you always know what your client has been sold.
Explore link building →Affordable SEO
For businesses with a genuine budget ceiling, where the honest answer is a project rather than a thin retainer.
Explore affordable SEO →How much do white label SEO services cost?
Wholesale rates, quoted per deliverable so you can price your own retainer with a margin you can hold. What you charge is entirely your decision and we will not comment on it.
Per project
$700 to $2,500. A technical audit, a content set, or a one-off implementation. The usual way partnerships start, because it tests the working relationship on something contained.
Per client, per month
$800 to $3,000. Ongoing delivery for one of your clients on a fixed deliverable schedule, reported in your template on your cycle.
Capacity retainer
$4,000 upwards a month. A committed block of specialist time across your client base, with priority scheduling and a named lead who knows your accounts.
A margin worth planning for is somewhere near double, which most agencies clear comfortably because you are also selling strategy, account management and the relationship. If a prospective client will not support that, the honest read is that the account is underpriced rather than that the provider is expensive.
Common questions about white label SEO
Not unless you decide otherwise. Reports carry your branding, outreach goes out without our name, and we sign an NDA before any work starts. Where you want us on a client call we attend as part of your team using an address on your domain. Some agencies prefer to introduce us as a specialist partner, which is also fine, and it is your call rather than ours.
No, and we sign a non-solicitation agreement saying so. It applies during the partnership and after it ends. This is the concern that stops most agencies outsourcing, it is entirely reasonable, and the answer should be contractual rather than a promise.
We agree that before the first engagement, because a general answer is worthless. Typically it is same day for anything urgent and within one working day otherwise, routed to a named person rather than to a shared queue. If the client needs the explanation live, we will join the call.
It comes to us, quickly, and we fix it. What we ask is that you tell us as soon as the client raises it rather than after two months of managing it internally, because problems are much easier to correct while they are recent. Where we got something wrong we redo it at our cost.
That is the sensible way to do it and the way most of our partnerships began. A single project or one client for a quarter tells you far more about communication, quality and reporting than any sales conversation will. We would rather you tested it that way than committed to a capacity retainer on trust.
Either. We have our own licences and can work entirely within them, or use your stack if you want everything in one place and the client to see consistent dashboards. Where we use ours, the data and the exports still belong to you.
A single project. There is no minimum term on ongoing work either, though we ask for a month of notice so client delivery does not stop mid-cycle. Long lock-ins tend to protect providers who are not confident the work will speak for itself.
Talk about how a partnership would actually work
Tell us what you currently turn down or struggle to staff, and we will tell you what we would charge, how communication would run, and where we think the risks are for your agency. If white label is the wrong model for what you are describing, we will say that instead.
Talk about partnering- Wholesale rates
- Communication protocol
- NDA and non-solicitation