💰 Free Google Ads Tool
Free Google Ads Budget Calculator
Enter your target leads, average CPC, and conversion rate to instantly calculate your recommended monthly Google Ads budget, expected cost per lead, ROAS, and full campaign type breakdown, with industry benchmarks and a 6-month spend planner.
Your Advertising Goals
What you want Google Ads to achieve each month
Target leads or sales per monthHow many conversions you need
Revenue per lead / saleFirst purchase or contract value
$
Gross margin %After fulfilment / delivery costs
%
CPC & Conversion Metrics
Your keyword costs and website performance
Quality Score estimate (1–10)Higher QS = lower CPC costs
Campaign Type Mix
Toggle campaigns on/off and set budget allocation %
Total allocation
100%
Account Settings
Helps refine your budget recommendations
Existing Google Ads account?Established accounts get better Quality Scores
Geographic targetingAffects audience size and CPC
Management fee (monthly)Agency or in-house PPC manager
$
📊 Google Ads Budget Best Practices
Minimum viable budget: at least 10–20× your target CPA per month to generate learning data
Google recommends a daily budget of at least 10× your target CPA
Quality Score 7–10 reduces your CPC by 16–50% vs QS 4–6
Search campaigns typically convert 2–4× better than Display for lead gen
Never run Google Ads to your homepage, always use dedicated landing pages
Performance Max needs 30–50 conversions/month to optimise effectively
RECOMMENDED MONTHLY BUDGET
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Total ad spend per month
Conservative–Aggressive range: $
📅 $: / day
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Cost per lead
—
Expected ROAS
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Monthly clicks
—
Est. impressions
Budget Allocation by Campaign Type
Performance Projection
Clicks / month—
Leads / month—
Revenue / month—
Net profit / month—
Industry Benchmarks vs Your Inputs
6-Month Spend & Returns Planner
| Month | Ad Spend | Est. Leads | Revenue | ROAS |
|---|
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