Free Google Ads Budget Calculator

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Your Advertising Goals

What you want Google Ads to achieve each month

Target leads or sales per monthHow many conversions you need

Revenue per lead / saleFirst purchase or contract value

Gross margin %After fulfilment / delivery costs

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CPC & Conversion Metrics

Your keyword costs and website performance

Average CPC (cost per click)$8.50

Landing page conversion rate5.5%

Expected click-through rate (CTR)6.0%

Quality Score estimate (1–10)Higher QS = lower CPC costs

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Campaign Type Mix

Toggle campaigns on/off and set budget allocation %

Total allocation 100%

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Account Settings

Helps refine your budget recommendations

Existing Google Ads account?Established accounts get better Quality Scores

Geographic targetingAffects audience size and CPC

Management fee (monthly)Agency or in-house PPC manager

📊 Google Ads Budget Best Practices

Minimum viable budget: at least 10–20× your target CPA per month to generate learning data

Google recommends a daily budget of at least 10× your target CPA

Quality Score 7–10 reduces your CPC by 16–50% vs QS 4–6

Search campaigns typically convert 2–4× better than Display for lead gen

Never run Google Ads to your homepage — always use dedicated landing pages

Performance Max needs 30–50 conversions/month to optimise effectively

RECOMMENDED MONTHLY BUDGET

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Total ad spend per month

Conservative–Aggressive range: $—

📅 $— / day

Budget Health Score

Too LowMinimumOptimalStrongAggressive

Enter your numbers to calculate

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Cost per lead

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Expected ROAS

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Monthly clicks

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Est. impressions

Budget Allocation by Campaign Type

Performance Projection

Clicks / month

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Leads / month

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Revenue / month

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Net profit / month

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Industry Benchmarks vs Your Inputs

6-Month Spend & Returns Planner

Month	Ad Spend	Est. Leads	Revenue	ROAS

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