Enter your list size, email metrics, and revenue per sale to instantly see your projected monthly email revenue, ROI percentage, payback period, and a full sequence-by-sequence breakdown.
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Email List & Traffic
Your audience size and growth rate
Current list sizeTotal active subscribers
Monthly new subscribers200/mo
Monthly emails sent per subscriberBroadcasts + automated sequences avg
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Email Performance Metrics
Your current or target open / click / convert rates
Open rate28%
Click-to-open rate (CTOR)22%
Landing page / checkout CVR3.5%
Unsubscribe rate (per send)0.3%
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Revenue Per Transaction
What each email-driven purchase is worth
Average order / sale valueRevenue per purchase
$
Gross margin %Revenue minus COGS
%
Average purchases per customer/yearCustomer lifetime multiplier
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Email Platform & Setup Costs
What you pay for your email system
Monthly platform costKlaviyo, ActiveCampaign, etc.
$
One-time setup / agency costFor ROI payback calculation
$
Monthly management costAgency retainer or your time
$
📊 Email Marketing Benchmarks
Average open rate across industries: 21.5% (aim for 25%+)
Automated emails generate 320% more revenue than non-automated
Email marketing delivers $36 ROI for every $1 spent on average
Abandoned cart emails recover 8–15% of abandoned carts
Welcome sequences generate 3× revenue vs standard broadcast emails
EMAIL MARKETING ROI
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Return on every $1 spent on email
Calculating…
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Monthly email revenue
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Monthly email profit
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Revenue per subscriber
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Setup payback period
Revenue by Email Sequence Type
Welcome series
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Abandon cart
—
Post-purchase
—
Win-back
—
Broadcasts
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Your Metrics vs Industry Average
Open Rate—Avg: 21.5%
CTOR—Avg: 10.5%
CVR—Avg: 2.5%
Rev/subscriber—Avg: $0.50–$1.00
12-Month Revenue Projection
Month
Subscribers
Revenue
Profit
Want These Numbers to Become Reality?
Mezvic builds complete email automation systems — welcome sequences, abandoned cart flows, win-back campaigns, and behavioural triggers — in Klaviyo, ActiveCampaign, or GoHighLevel.