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📦 Free Amazon Tool

Amazon Listing Score Checker

Score your Amazon product listing across 10 key ranking factors. Get an instant optimisation grade, a prioritised fix list, and actionable steps to improve your BSR and organic visibility.

📝

Product Title

Amazon allows up to 200 characters — use every character wisely

Full product title 0 / 200
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Bullet Points

5 bullet points, each up to 250 characters — your conversion copy

Bullet point 10/250
Bullet point 20/250
Bullet point 30/250
Bullet point 4 (optional)0/250
Bullet point 5 (optional)0/250
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Product Description & A+ Content

The detail page content that converts browsers into buyers

Product description 0 / 2000
Do you have A+ Content (Enhanced Brand Content)?
🖼️

Product Images

Amazon allows up to 9 images — quality matters as much as quantity

How many images does your listing have?
Which image types do you have? (select all that apply)
White background main
Lifestyle / in-use shots
Infographic / features
Size / scale comparison
Packaging shot
Product video included
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Backend Keywords & SEO

Amazon gives you 250 bytes of backend search terms — use them all

Backend search terms 0 / 250
Are your primary keywords in the title?
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Pricing & Sales Rank

Price competitiveness and BSR directly affect conversion rate

Your selling price
$
Avg competitor price
$
Current Best Seller Rank (BSR) in main category

Reviews & Ratings

Social proof is Amazon's #1 conversion driver — protect your star rating

Total reviews
Average star rating
Do you actively request reviews (Vine, follow-up emails)?
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Inventory & Fulfilment

Stock-outs and fulfilment type impact your ranking more than most sellers realise

Fulfilment method
Current stock health
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Brand & Storefront

Brand Registry unlocks powerful tools most sellers ignore

Brand Registry status
Amazon Storefront
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Amazon PPC Advertising

Active PPC drives ranking velocity — organic and paid work together

Current PPC campaigns
Do you use Sponsored Brands + Sponsored Display?
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Fill in your listing details
Complete the form on the left and click "Calculate My Listing Score" to get your full Amazon listing audit — including a score out of 100, factor breakdown, and prioritised fix list.
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