📦 Free Amazon Tool
Amazon PPC ACoS Calculator
Calculate your Amazon ACoS, TACoS, ROAS, break-even ACoS, and target ACoS: then see exactly what bids to set, how your campaigns compare, and a full per-unit P&L breakdown. Built for FBA sellers who manage their own PPC or want to understand their numbers.
Campaign Performance Data
From your Amazon Seller Central Advertising reports
Total ad spendTotal amount spent on PPC this period
$
PPC attributed salesRevenue attributed to your ads
$
Total store revenueAll sales (organic + PPC) this period
$
Total clicksClicks from all ad campaigns
Total impressionsHow many times your ads were shown
PPC ordersNumber of orders from ads
Product Economics (Per Unit)
Required to calculate break-even ACoS and profitability
Selling pricePrice shown on your Amazon listing
$
Product cost (COGS)Manufacturing + landed cost per unit
$
Amazon referral fee %Typically 8–15% depending on category
%
FBA fulfilment feeAmazon FBA fee per unit shipped
$
Other fees per unitStorage, packaging, returns, prep
$
Your PPC Targets
What you want your campaigns to achieve
Target net profit margin %What % of revenue you want to keep after all costs including ads
%
Current max bid (CPC)Your current highest keyword bid
$
📊 ACoS Benchmarks by Category
Break-even ACoS = your true profit margin % before ads
Target ACoS should be below your break-even ACoS to remain profitable
Good ACoS ranges: Beauty 15–25% · Electronics 10–20% · Supplements 20–35%
TACoS below 10% = healthy organic/paid balance · Above 25% = too PPC-dependent
Lower your bids by 10% if ACoS is 20%+ above target · Raise 10% if below 50% of target
Separate branded vs non-branded campaigns. They will have very different ACoS
YOUR CAMPAIGN ACoS
—
%
Enter your numbers above
0%BE ACoSTarget50%100%
ACoS: %
—
TACoS (Total ACoS)
—
ROAS
—
CTR
—
CVR (Click → Sale)
ACoS Threshold Analysis
Gross margin (before ads)—
⚡ Break-even ACoS
—
🎯 Target ACoS (for 15% net margin)
—
Current ACoS vs Break-even—
Current ACoS vs Target ACoS—
CPC at current performance—
Net profit per PPC sale—
Key Metrics vs Benchmarks
Bid Recommendations
Current Bid
—
Your current max CPC bid
Recommended Bid
—
Bid for target ACoS profitability
Aggressive
—
Max bid at break-even ACoS
Conservative
—
Bid for 20%+ net margin
Full P&L Breakdown: Per Sponsored Unit Sold
| Item | Amount | % of Price |
|---|
Typical ACoS by Campaign Type, Where to Look First
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