Free Amazon PPC ACoS Calculator — Calculate ACoS, TACoS & ROAS

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Campaign Performance Data

From your Amazon Seller Central Advertising reports

Total ad spendTotal amount spent on PPC this period

PPC attributed salesRevenue attributed to your ads

Total store revenueAll sales (organic + PPC) this period

Total clicksClicks from all ad campaigns

Total impressionsHow many times your ads were shown

PPC ordersNumber of orders from ads

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Product Economics (Per Unit)

Required to calculate break-even ACoS and profitability

Selling pricePrice shown on your Amazon listing

Product cost (COGS)Manufacturing + landed cost per unit

Amazon referral fee %Typically 8–15% depending on category

FBA fulfilment feeAmazon FBA fee per unit shipped

Other fees per unitStorage, packaging, returns, prep

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Your PPC Targets

What you want your campaigns to achieve

Target net profit margin %What % of revenue you want to keep after all costs including ads

Current max bid (CPC)Your current highest keyword bid

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Reverse Calculator

Enter your target ACoS — see the required metrics to hit it

Your target ACoS %The ACoS you want to achieve

Current CPC (average)From your campaign reports

📊 ACoS Benchmarks by Category

Break-even ACoS = your true profit margin % before ads

Target ACoS should be below your break-even ACoS to remain profitable

Good ACoS ranges: Beauty 15–25% · Electronics 10–20% · Supplements 20–35%

TACoS below 10% = healthy organic/paid balance · Above 25% = too PPC-dependent

Lower your bids by 10% if ACoS is 20%+ above target · Raise 10% if below 50% of target

Separate branded vs non-branded campaigns — they will have very different ACoS

YOUR CAMPAIGN ACoS

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Enter your numbers above

0%BE ACoSTarget50%100%

ACoS: — %

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TACoS (Total ACoS)

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ROAS

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CTR

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CVR (Click → Sale)

ACoS Threshold Analysis

Gross margin (before ads)—

            ⚡ Break-even ACoS
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            🎯 Target ACoS (for 15% net margin)
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Current ACoS vs Break-even—

Current ACoS vs Target ACoS—

CPC at current performance—

Net profit per PPC sale—

Key Metrics vs Benchmarks

Your ACoS

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Break-even ACoS

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Target ACoS

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TACoS

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Bid Recommendations

Current Bid

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Your current max CPC bid

Recommended Bid

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Bid for target ACoS profitability

Aggressive

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Max bid at break-even ACoS

Conservative

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Bid for 20%+ net margin

Full P&L Breakdown — Per Sponsored Unit Sold

Item	Amount	% of Price

Typical ACoS by Campaign Type — Where to Look First

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