Oriental Mart

Google Search Console — Real Data, 16 Months

The Numbers Are Straight From Google — 23.4 Million Impressions and Climbing

The screenshot below is taken directly from Oriental Mart's Google Search Console dashboard across the 16-month campaign period. The chart tells a clear story — a consistent, compounding upward trend across clicks, impressions, and position — exactly what sustainable SEO looks like. The bump in activity mid-campaign reflects new category pages and product collections going live and indexing rapidly.

search.google.com — Performance — orientalmart.co.uk — Last 16 months

Oriental Mart Google Search Console data showing 353K clicks, 23.4M impressions, 1.5% CTR, average position 17.2 over 16 months

Google Search Console — Performance report — orientalmart.co.uk — 16-month campaign period. Data shows consistent upward trend in clicks, impressions, and position across all tracked keywords.

Total Clicks

353K

Organic visitors — no paid advertising spend

Total Impressions

23.4M

Times Oriental Mart appeared in Google UK results

Average CTR

1.5%

Improving as positions move toward top of page 1

Avg. Position

17.2

Trending strongly downward (improving) — campaign ongoing

The Challenge

A Huge Product Catalogue With Massive Untapped SEO Potential

Oriental Mart stocks thousands of authentic Asian products — from ramen and kimchi to bubble tea kits and rice cookers — shipped nationwide across the UK. They had built an impressive operation with physical stores and a growing online customer base.

The opportunity: an enormous product catalogue (thousands of SKUs across dozens of Asian food categories) that was barely visible in Google search — despite the fact that UK consumers search for these products millions of times per month. The impression volume of 23.4M confirms just how much search demand exists in this niche.

⚠️Thousands of product pages with thin, auto-generated content — no keyword targeting, no unique descriptions

⚠️Category pages ("Korean snacks UK", "Japanese ramen online") not optimised — missing the highest-volume commercial searches

⚠️No structured data — Product schema, BreadcrumbList, and Organisation markup entirely absent across the catalogue

⚠️Next.js rendering challenges — ensuring Google could efficiently crawl, render, and index all pages required specialist technical attention

⚠️No content strategy — missing all informational traffic around Asian cooking, recipes, and ingredient guides

⚠️Low domain authority relative to the opportunity — few quality backlinks from UK food, grocery, and Asian culture publications

📋 Starting Baseline — Before Campaign

Low

Monthly Clicks

~200K

Monthly Impressions

Low

Product Rankings

30+

Avg Position

Root Cause Issues Identified

Thousands of product pages with duplicate or missing meta titles

Category pages: no keyword-optimised content, no H1/H2 structure

Zero schema markup across the entire product catalogue

Next.js SSR rendering not configured for optimal Googlebot crawl

No blog or content hub — zero informational traffic

Minimal backlinks from UK food / grocery / Asian media

📈 16-Month Growth Trajectory

Impressions trend from campaign start → present

Our SEO Strategy

Scaling SEO Across Thousands of Products in the UK Asian Grocery Market

The scale of Oriental Mart's catalogue presented both the challenge and the opportunity. With thousands of products across dozens of categories, we needed a systematic, template-driven approach to SEO that could operate at scale — while still producing unique, keyword-relevant content for every major product and category page.

The 23.4 million impressions achieved over 16 months demonstrates the sheer size of the search demand we tapped into — from "Korean snacks UK" to "where to buy mochi UK" to "Japanese soy sauce online". This is a campaign built on breadth of coverage as much as depth of optimisation.

📊 Campaign Performance at a Glance

353K

Total Clicks

23.4M

Impressions

1.5%

CTR

17.2

Avg Position

Key Deliverables

500+ product pages systematically optimised

80+ category pages rewritten with keyword clusters

Product + BreadcrumbList schema deployed at scale

Next.js rendering optimised for Googlebot efficiency

18 SEO blog posts published over 16 months

35+ quality UK backlinks secured from food media

Clear upward trajectory on all 4 GSC metrics

How We Did It — 6 Strategic Pillars

1

Systematic Product Page Optimisation at Scale

Built an SEO template system for product pages — keyword-rich title structures ("Buy [Product] Online UK | Oriental Mart"), optimised meta descriptions with price and delivery signals, and unique product descriptions for all priority SKUs. Applied across 500+ pages.

2

Category Page Keyword Mapping & Content

Mapped the entire category hierarchy to UK search demand. Rewrote 80+ category pages with keyword clusters, introductory SEO content, and FAQ sections targeting how UK buyers search for Asian groceries by cuisine, product type, and brand.

3

Next.js Technical SEO & Crawl Optimisation

Audited and resolved server-side rendering issues specific to Next.js eCommerce sites. Ensured Googlebot could efficiently crawl, render, and index all product and category pages — critical for a catalogue of this scale.

4

Schema Markup Across the Full Catalogue

Deployed Product schema (with price, availability, brand), BreadcrumbList schema, and Organisation markup across the entire site. Enabled rich results — star ratings, price, and in-stock status visible directly in Google search results.

5

Content Strategy — Asian Food & Recipe Hub

Published 18 SEO blog posts targeting informational queries across all major cuisines: "how to make bibimbap UK", "best Japanese ramen brands UK", "Korean BBQ ingredients", "mochi recipe UK". Each post links into relevant product categories, driving commercial traffic from informational searches.

6

UK Food & Asian Culture Link Building

Secured 35+ quality backlinks from UK food blogs, Asian culture publications, student union resources, recipe sites, and grocery review platforms. Building domain authority in the niche that matters most — UK Asian food and grocery.

What We Delivered

A Comprehensive SEO Programme Across the Full Oriental Mart Catalogue

From product-level optimisation to technical architecture — every element working together to drive 23.4 million impressions

Product Page SEO at Scale

500+ individual product pages systematically optimised with keyword-rich titles, unique meta descriptions, and structured data. Template system allows new products to be indexed with strong SEO foundations from day one.

500+ ProductsSchemaMeta Optimisation

Category Architecture SEO

80+ category pages rewritten — Chinese groceries, Korean snacks, Japanese noodles, Thai sauces and dozens more. Each page targets a specific keyword cluster matching how UK buyers search by cuisine and product type.

80+ CategoriesKeyword ClustersFAQ Content

Next.js Technical SEO

Resolved rendering, crawl budget, and indexation issues specific to the Next.js eCommerce platform. Ensured all product and category pages are efficiently discovered, rendered, and indexed by Googlebot at scale.

Next.js RenderingCrawl BudgetIndexation

Rich Results & Schema

Product schema (price, availability, brand, ratings), BreadcrumbList, and Organisation markup deployed across the full site — enabling rich results including star ratings, pricing, and in-stock badges in Google search results.

Product SchemaRich ResultsBreadcrumbList

Asian Food Content Hub

18 SEO blog posts covering Korean, Japanese, Chinese, and Thai cuisine — recipe guides, ingredient explainers, and "where to buy" articles. Each post is a funnel into Oriental Mart's relevant product categories.

18 Blog PostsRecipe ContentInformational SEO

UK Food Media Link Building

35+ quality backlinks secured from UK food blogs, Asian student communities, grocery review sites, and multicultural media — building Oriental Mart's authority as the definitive online Asian supermarket in the UK.

35+ BacklinksUK Food MediaAuthority Building

Keyword Rankings

Ranking Across Thousands of UK Asian Grocery Searches

From high-volume category searches to long-tail product queries — Oriental Mart now appears in 23.4 million UK Google searches per 16 months

Asian Supermarket Online UK

#3

Position

Very High Vol.

Commercial

Korean Snacks UK

#6

Position

High Vol.

353,000 Clicks. 23.4 Million Impressions. All Organic.

Every click and every impression achieved without paid advertising — pure organic search growth

353K

Organic Clicks

353,000 UK shoppers landed on Oriental Mart from Google search over 16 months — zero paid ad spend required.

23.4M

Total Impressions

Oriental Mart pages appeared in Google UK search results 23.4 million times — building brand awareness with every impression.

1.5%

Average CTR

CTR improving as positions trend upward — at position 10 this becomes 3–5%, meaning click volume will scale rapidly.

17.2

Average Position

Average position trending strongly downward (improving) across thousands of keywords — campaign ongoing with accelerating results.

500+

Products Optimised

500+ product pages individually optimised — every major SKU in the catalogue now has strong SEO foundations.

↑ Up

All 4 GSC Metrics

Clicks, impressions, CTR, and position all improved across the 16-month period — exactly what sustainable SEO looks like.

Client Feedback

What Oriental Mart Said

★★★★★

"Working with Mezvic has fundamentally changed how we think about organic search. We always knew there was massive demand for Asian groceries online in the UK — but we had no idea how to systematically capture it across a catalogue of our scale. Mezvic built the strategy, executed the optimisation, and the results have been extraordinary. 23.4 million impressions and 353,000 clicks from Google search in 16 months — all organic, no paid ads. Our product pages are now ranking for hundreds of keywords we couldn't reach before. We're genuinely excited about where this is heading."

O

★★★★★

Management Team · orientalmart.co.uk · United Kingdom

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